About Us


About Lake Tahoe Vacation Rental Assistance

History & Vision

Vacation Rental Assistance was founded by Caleb Fry in 2008 and provides services to second homeowners and guests in South and North Lake Tahoe.   Stationed in South Lake Tahoe, California, Lake Tahoe Vacation Rental Assistance has built a reputation as one of the best solutions to Lake Tahoe vacation rental service needs.  Starting initially as a simple booking inspection service, we’ve grown into a comprehensive Lake Tahoe vacation rental property management company, professionally servicing South and North Lake Tahoe.

When we started this company it wasn’t rocket science.  There was a clear need for aid to the VRBO market with traditional management solutions having poor reviews and taking a huge portion of the revenue.  There just wasn’t quality help for a rapidly growing market and we saw this through the homeowner perspective.  So, we filled the niche with a simple service, dedicated quality, fair prices, and a ‘don’t be evil’ mentality.  The only thing that has changed since is we’ve expanded our service scope significantly, but customer service remains priority #1.

Having spent thousands of hours and a handful of years experimenting with best practices, we’ve designed our model to our satisfaction and are now on a rapid growth plan – expanding into North Lake Tahoe and beyond in 2014 / 2015.  Our hope is to bring affordable property management services to the national level, establishing ourself as a trusted brand in the heart of the booming vacation rental industry.

Vacation Rentals By Owner (VRBO) Owners

With the emergence of Vacation Rentals By Owner (VRBO) over the last 5 to 10 years, many homeowners are choosing to rent their home themselves to save a lot of money and to have more control.  With our flexible and accommodating business model, Vacation Rental Assistance works seamlessly with the VRBO owner and is our primary focus.  Owners get the bookings, we take care of the house – it’s that simple!  Together, we can cost effectively manage your Lake Tahoe vacation rental for a fraction of the cost of traditional management companies.  For more information for VRBO owners, please visit our page For VRBO Owners.


We realize every homeowner is in a different situation and in need of different Lake Tahoe property management services!  That’s why we created a company that accommodates your individual needs based on your current renting situation.  Whether you need someone to handle every aspect property management, or just need someone to be a local contact and resource for you, we got you covered!  No more blanket services, because one size does not fit all.


We have an attitude around here to do the right thing, always!  We want whoever it is we’re working with to be happy, which is why we guarantee anything we do.  If we make a mistake, we’re the first to admit it and offer compensation.  We hold ourselves and our quality very accountable.  Every week our entire staff meets to discuss our operations, how they can be improved, and how we can be better.  This attitude isn’t for money, it’s for principles.


Our staff mean everything to us.  Anyone working for us makes at least $4 an hour over minimum wage, no matter the position.  We do frequent staff parties and let our team choose what they want to do.  We run monthly cash bonus programs, and hand out fun bonuses every single month including nice steak dinners, gift certificates, show tickets, and trips down to the coast.  All staff are eligible for bonuses, raises, promotions and we always promote and hire-up from within whenever possible.  We encourage personal and career growth and a work hard, play hard mentality.  The way we treat staff is paramount to delivering the service we are known for.  For those interested in working for Vacation Rental Assistance, please see our employment page.

A Final Word on Lake Tahoe Property Management

Thank you for reading about us – we really appreciate it.  We hope for an opportunity to serve you and earn your business.  We believe Lake Tahoe Vacation Rental Assistance provides the greatest value and the best service in Lake Tahoe focused on property management and vacation rental services.  Granted you hire us, we will work diligently to care for your home day and night to your satisfaction. That is a guarantee that comes with personality and character, not a business machine.  To learn more about the founder, Caleb Fry, click here.

We encourage you to contact us with any questions you may have or to request an informational flyer in the mail. Discover why our affordable rates, compassionate and friendly, yet professional attitude is not the only reason homeowners and travelers are choosing Lake Tahoe Vacation Rental Assistance for their various needs.

Thank you for your time!

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